Marketing & Growth Leader

Experience

1. 2025 – PresentUAE

   OxtonGrid

   Co-founder & Chief Marketing Officer (CMO)

   • Co-founded and built the OxtonGrid brand from the ground up, including naming, brand identity, voice and positioning, establishing the company as a digital transformation partner for SMEs and mid-market businesses across MENA.
   • Designed and developed OxtonGrid's website and conversion infrastructure on Odoo, with a strong focus on SEO, performance, lead generation and future scalability.
   • Launched a content strategy across LinkedIn and the company blog that positions OxtonGrid as a trusted advisor in digital transformation.
   • Created and rolled out a partner and referral model with a commission structure, scaling acquisition without increasing fixed costs.
   • Led brand development, go-to-market strategy and market positioning, with sector-specific messaging for SaaS, retail and logistics.
   • Created and ran OxtonGrid's social media strategy.
2. 2026UAE

   Fotopia

   Product Marketing Consultant

   • Led the go-to-market launch of DigitizeMe, Fotopia's new product, from positioning to launch.
   • Managed Fotopia's presence at AI Everything Abu Dhabi 2026, from event planning and booth experience to on-site execution.
   • Revamped the website to support the launch, with new messaging, product pages and lead capture.
   • Ran social media, PR and paid ads for the launch to build awareness and generate demand.
3. 2026Iraq

   Deniz Moda IQvia Toptal

   Paid Ads & CRO Expert

   • Drove the growth marketing strategy, aligning content, paid media and conversion.
   • Increased sales compared with the previous six months.
   • Delivered 3 ads with the lowest cost per result of the past year.
   • Developed a content guide the content team uses to create high-performing ads.
4. 2025 – 2026USA

   Kairosa Design LLCvia Toptal

   Website and Social Media Manager

   • Delivered the branding and positioning strategy, including a new brand book with full brand guidelines.
   • Audited the tech stack of the old website and recommended improvements.
   • Created a social media growth strategy for the brand.
5. 2025UAE

   Fotopia

   Product Marketing Lead

   • Led the launch of FotoVerifai, Fotopia's AI product, from strategy to execution.
   • Managed the full product launch lifecycle, including launch events at AI Everything Dubai, AI Festival Dubai and GITEX Morocco.
   • Led social media, PR and the website launch for the product.
   • Gathered feedback from customers, partners and field teams to inform product development and marketing content.
   • Worked with designers, copywriters and performance marketers on demand-generating content, including case studies, blog posts, videos and white papers.
   • Built sales enablement assets, including pitch decks, one-pagers, battle cards and training materials.
6. 2025KSA

   Mishary Alyahya Groupvia Toptal

   Marketing Expert

   • Managed social media and digital presence to support real estate marketing.
   • Revamped the WordPress website with new content and a new design in English and Arabic.
   • Created social media content for Instagram, LinkedIn and X.
   • Created sales enablement material for the sales team.
7. 2025UAE & KSA

   Zerene Luxury Home FragranceFreelance

   Go-to-Market & Product Marketing Lead (KSA Expansion)

   Zerene is a luxury home fragrance brand specializing in aromatherapy and essential oils, selling primarily through e-commerce and expanding from the UAE into Saudi Arabia.

   • Planned and managed the business setup and go-to-market strategy for Zerene's expansion into Saudi Arabia, including the B2C operating model.
   • Partnered with two local partners for logistics, sales support and market insights, and built a product-market fit framework to guide them.
   • Managed product launch and registration for upcoming product lines, coordinating with an international project coordinator on manufacturing.
   • Led a distributed team of freelancers, including a paid ads marketer and a market researcher, overseeing workflow, vendors and stakeholders.
   • Validated and refined marketing assets and strategies to fit the cultural and market dynamics of Saudi Arabia.
8. 2024 – 2025USA

   Hope Flower Farm Winery LLCvia Toptal

   Shopify Developer

   • Led Shopify development and growth strategy, improving conversion and user experience.
   • Built a custom wholesale solution on Shopify, with a dedicated wholesale collection and a wholesale sign-up form.
   • Revamped storefront menu items for clearer navigation and better conversion.
   • Introduced SKU codes for all 2,000+ products for better tracking.
   • Cleaned up inventory by moving out-of-stock items to draft status.
   • Removed unnecessary apps to improve site performance and back-end efficiency.
9. Mar 2023 – 2025Egypt, GCC, Morocco, Lebanon

   OneCommerce Group · Shemsi

   Growth & Marketing Manager / Brand Manager

   I designed and executed the growth strategy for Shemsi, one of OneCommerce Group's brands, overseeing all marketing functions: branding, digital marketing, content, performance marketing and customer insights.

   Responsibilities

   • Shemsi brand management and positioning
   • Growth strategy development
   • Media strategy planning and performance marketing
   • Company website revamp
   • Customer acquisition, loyalty and retention programs
   • Content strategy and community-driven growth
   • Partnerships, collaborations and influencer marketing
   • Brand awareness and community events
   • Data analysis, reporting and team management

   Highlights

   • Drove revenue growth and led 11× orders growth
   • Grew sales 6× in H1 2024 vs 2023
   • Built a 150+ influencer network contributing 40%+ of revenue
   • Conceived and executed the Shemsi Wellness Festival
   • 20+ pop-ups executed
   • 150K+ social media followers and 10M+ accounts reached
   • 10+ NGO partners trusting Shemsi as their period underwear supplier
10. Aug 2021 – Feb 2023Egypt · UAE

    Taager.com

    Marketing Manager

    Taager is a social e-commerce platform that lets resellers sell products online without worrying about inventory, logistics or supply chain.

    I led projects in market expansion, brand development and customer experience, including new market launches, white-label brands and Taager's after-sales subsidiary.

    Responsibilities

    • Market expansion and new market launches
    • Joint marketing campaigns with key partners and promotional calendars
    • After-sales marketing strategy through Taager's subsidiary, Jawda
    • Data-led segmentation and targeting, reaching 120% of sales targets
    • Managing a cross-functional marketing team

    Highlights

    • Launched Taager in the UAE and hit the yearly target
    • Launched Jawda and led a 100+ person team running Taager's after-sales service
    • Launched a plus-size white-label brand for men
11. Egypt

    Flextock

    Marketing & Sales Lead · Growth Sales Lead (founding team)

    Flextock is Egypt's #1 on-demand warehousing and fulfillment platform.

    My role focused on acquiring and retaining high-value strategic clients.

    Responsibilities

    • Lead generation
    • Closing high-value deals with major clients
    • Building long-term partnerships
    • Negotiation and contract management
    • Sales strategy and market research
    • Team leadership and performance tracking

    Highlights

    • Onboarded 30+ high-value clients
    • Established the account management department
    • Retained 97% of clients
    • Delivered results that contributed to raising a $3M+ YC-backed round