OneCommerce (Dubai - Cairo)

Growth & Marketing Manager / Shemsi Brand Manager

I have designed and executed comprehensive growth strategies for Shemsi, one of OneCommerce's innovative brands. My role involves overseeing all marketing functions, including branding, digital marketing, content strategy, performance marketing, and customer insights.

Key Responsibilities:

•Shemsi Brand Management

• Growth Strategy Development.

• Performance Marketing.

• Brand Development and Awareness.

• Customer Acquisition and Retention

• Design loyalty and retention programs to drive repeat purchases and customer lifetime value.

• Content Strategy.

• Partnerships and Collaborations.

• Manage influencer marketing and other collaborative efforts to enhance brand awareness.

• Data Analysis and Reporting.

• Team Management.

Key Achievements:

• Growing in sales 11X in 2023 compared to 2022 and 6X in Q1,2 compared to 2023.

• Coming up with Shemsi Wellness Festival idea and excuting it.

• More than 20 pop-ups executed.

• More than 100 influencer partnerships.

• +150 followers on social media.

• +10M accounts reached on social media.

• More than 10 NGO partners who trust Shemsi as their period underwear supplier.

Taager.com (Cairo - Dubai)

Marketing Manager | August 2021 - February 2023

Taager.com is an e-commerce platform that focuses on empowering small businesses and entrepreneurs by providing them with the tools, products, and infrastructure needed to start and grow their online retail businesses. It operates as a social e-commerce platform, enabling resellers to sell products without needing to worry about inventory, logistics, or supply chain management.

I led key projects focused on market expansion, brand development, and enhancing customer experience. My role involved managing the launch of new markets, overseeing the creation of white label brands, and leading the development of Taager's after-sales services subsidiary.

Key Responsibilities:
• Market Expansion and New Market Launch.
• Spearheaded joint marketing campaigns with key business partners and managed promotional calendars, contributing to an increase in customer
acquisition.

•Developed and implemented after-sales marketing strategies through Taager's subsidiary, Jawda, improving the overall customer experience.

•Worked with data analytics to inform marketing decisions, which helped improve customer segmentation and targeting, resulting in a 120%
achievement of sales targets.

•Managed a cross-functional marketing team, fostering collaboration across departments to execute successful campaigns and partnerships.

Key Highlights:
• Launching Taager in the UAE market and achieving yearly Target.
• Launching Jawda, a subsidiary brand from Taager and leading a team of +100 employees managing Taager's after sales service.
• Launching a plus-size white label brand for men.

Flextock (Cairo)

Marketing & Sales Lead (founding team)

Flextock is Egypt's #1 On-Demand Warehousing And Fulfillment Platform. My role iaccquiring and retaining high-value strategic clients.

Key Responsibilities:
• Generating Leads.

•Closing High-Value Deals with big clients.
• Building Long-Term Partnerships.
• Tailored Sales Strategies.
• Negotiation and Contract Management.
• Sales Strategy Development.
• Market Research.
• Team Leadership.
• Performance Tracking

Key Highlights:
• Onboarding +30 high-value clients.
• Establishing account management department.
• Retaining 97% of the clients.
• Achieving results that contributed to raising YC fund of +3M USD.

Flextock (Cairo)

Growth Sales Lead (founding team)

Flextock is Egypt's #1 On-Demand Warehousing And Fulfillment Platform. My role iaccquiring and retaining high-value strategic clients.

Key Responsibilities:
• Closing High-Value Deals with big clients.
• Building Long-Term Partnerships.
• Tailored Sales Strategies.
• Negotiation and Contract Management.
• Sales Strategy Development.
• Market Research.
• Team Leadership.
• Performance Tracking

Key Highlights:
• Onboarding +30 high-value clients.
• Establishing account management department.
• Retaining 97% of the clients.
• Achieving results that contributed to raising YC fund of +3M USD.